Company Description
The HPower Group is a privately owned event management company that specializes in delivering and selling successful large-scale public events. With a BAFTA-award winning reputation, we create and manage sporting, military, and national commemorative and celebratory events both in the UK and worldwide. The two key annual events that the successful candidate will be working on are Royal Windsor Horse Show and London International Horse Show.
Role Description
This is a full-time Marketing Executive role based in Windsor. As a Marketing Executive, you will primarily concentrate on customer acquisition and engagement, creating and executing successful email marketing and social media campaigns and managing queries and requests. The candidate will also have the opportunity to engage in all other aspects of this busy marketing and communications department.
Qualifications
• Excellent interpersonal skills and experience with customer service
• Excellent writing and... proof-reading
• Experience executing social media campaigns and a strong familiarity with using the main platforms
• Experience in executing email marketing campaigns
• A demonstrated understanding of marketing for events and/or ecommerce
• A familiarity with running websites
• Competent in the use of Microsoft Office Suite (Excel, PowerPoint)
• Competent in the use of Adobe Suite (Photoshop, InDesign, Rush).
• Experience with Wordpress websites is ideal but not essential.
• Experience in PR and Media management is a bonus
Tasks include:
· Office Support
o Including helping with media, ticketing and entries queries
· Social Media
o Plan, create and execute engaging multi-channel content both ahead of and during each event.
§ Creation of campaigns and timelines
§ Liaising with Broadcast, PR and Photographers for appropriate images and footage
§ Responsible for filing and updating of video and content archives
§ Creating reports and analysing campaigns using Google Analytics and Meta Business
o Provide excellent Customer Service across all platforms, and engaging with other brands and individuals on behalf of the Show
· Enews
o Writing copy, and creating and sending enews campaigns
o Assisting in development of campaign strategy
· Website
o Keeping all websites for all events up-to-date with information
o Keeping up to date with user functionality and SEO performance
General
o Liaise with accredited media for events, and help with accreditation process
o Respond to email enquiries
o At show, working in the Media Centre to assist media in their coverage of the events and manage the Show’s official photographers and videographers
o Write copy and work with design agency to create printed collateral
Windsor UK